Patricia "Pat" Settar, CRS, ABR

Coldwell Banker Elite Realtors, Mullica Hill, NJ 08062 
Office: (845) 478-6400 / Cellular: (856) 297-5790  / Fax: (856) 478-6604
FOR MORE INFORMATION - Email: patsettar@patsettar.com

SPECIAL REPORT:

FINDING THE RIGHT REAL ESTATE PROFESSIONAL

finding the right real estate professional requires doing a little 
research and asking a few questions. You need to know everything 
about the selling process. What is the marketing strategy? What kind 
of advertising will be done? Is the Realtor capable and willing to 
communicate effectively? Can the Realtor effectively present and sell 
the less-noticeable assets of the property? 
 
Real estate professionals also need to be knowledgeable about the 
community. They need to have a feel for the history of the area and 
the approximate price that people will be willing to pay. Also, real 
estate agents should know what the competition is and how much it 
will effect your sale. 
 
NEVER choose a Realtor on price alone. Remember that a Realtor cannot 
magically raise the selling price of the house. Consider the buyer. 
The purchaser won't willingly pay too much; it's most likely that he 
or she will do research on the market and try to find the best product 
for the best price. The facts simply cannot be changed, no matter 
which Realtor you select. In spite of these unchangeable factors, the 
Realtor you select must still be diligent and knowledgeable. 
 
If your property does not elicit attention within several weeks, the 
cause can most likely be attributed to one of these three factors: 
location, condition, and price. The location obviously cannot be 
changed. You should consider examining the conditioning of your 
property and reevaluating the marketing strategy. Ask your Realtor to 
offer an explanation of the competition and your pricing strategy.